The Paella Costa Story

Person cooking vegetables on an outdoor grill over an open fire, outdoors in a rural setting.

It started on August 25th, 1998.

Since 1998, the Costas have been making paella for friends and family, beginning on Ron Costa’s son’s first birthday. Carefully researching and prepping, Ron crafted his first paella over an open fire using almond wood from his family orchard. He continued to cook paella year after year for numerous birthdays, improving his original recipe and experimenting with new ingredients, spices, and traditional bomba rice.

A man wearing a beige apron with illustrations and text, stirring a pan of seafood and vegetables outdoors, surrounded by green trees and bushes.

The Next Generation: Jack Costa

Twenty-six years later, Jack has begun adding his own flair to the family recipe and even making paella for his daughter on her first birthday, just as his father did for him. However, starting in 2024, Jack decided that even strangers should have the chance to share the family tradition by launching Paella Costa, a private chef and catering service allowing guests to taste and experience the Costa family paella.